For most of us, Thanksgiving is a major time for overeating, and thus a natural fit for Pepto. But too many Americans go hungry on Thanksgiving. We wanted to help correct that.
We came up with the concept of a 'feast for all'. We partnered with the charity Feeding America and gave a simple pitch to the American people. Like the turkey on our Facebook tab, and Pepto will donate 8 meals to people in need. We asked Modern Family's Eric Stonestreet to help us spread the word…
And spread it did. With just one simple tab, one delicious-looking turkey, and a whole lot of goodwill, Pepto Bismol was able to donate 2 million meals on Thanksgiving. The conversation on our wall went from 'you help me with diarrhea' to 'god bless you, Pepto'. And all of this without even making them like our page (of course, people chose to like it anyway, and we doubled our fans in two weeks).
We saw a 16% spike in sales, and doubled our Facebook Fan base.