Lacoste Momentum
To celebrate their Winter 2009 line, we created Lacoste Momentum, an interactive, short-term site designed to reflect the brand's bold and energetic spirit. The platform allowed fans to craft one-of-a-kind music videos, blending fashion and technology with dynamic user interaction.
Real-time video kaleidoscope: Users controlled colors, products, and launched models with keystrokes, creating personalized music videos.
Social sharing: Fans could spread their creations and Lacoste holiday wish lists across their networks, enhancing brand visibility.
Interactive experience: The site combined fashion, music, and digital artistry, reflecting Lacoste's stylish, cutting-edge identity.
