State Farm had a 20 x 20 ft. space to fill on the Santa Monica Pier during All Star weekend. So we created a giant, interactive replica of Harden’s head fans could go inside see what it’s like to be his State Farm Agent.

Get Inside Harden’s Head

we collaborated with installation artist ron beach jr. on designing and building the head.

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generative artist joshua Davis helped us create a konnect-based game inside. fans swatted away intruding thoughts with Harden’s state farm agent (oscar from the office) to get him locked in.

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then we took his dome to the toyota center in houston.

over 300 million user impressions.

most shared experience at NBA All Star Weekend.

And honored at the oneshow.

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