Pepto BISMol
By focusing on the celebration rather than the symptom, we started to change people's concepts of what Pepto is and why you should always have it handy.
We created a FB page during the holiday season.
Every time someone liked Eric's Turkey, we donated a turkey to Feeding America
We MAde HOLIDay spots that didn’t even mention shitting your pants
Right before summer hit and grill season was about to begin
we ran a social promotion to give away a new grills.