here to help life Go right

State Farm wanted to promote home + auto policies to an NBA audience. We created a broadcast campaign featuring the NBA’s finest players and Hollywood’s most prolific skunks – showing how
their agents got your back when life goes wrong.

The client assigned us to work in a specific “Yin and Yang” construct – juxtaposing life going right with the wrong. We adapted it for basketball fans, connecting game situations to the annihilation of cp3’s home and car with 90s themed parties, angry skunks and raining trees.

Pesto Bismol

Pepsi x Arbys