![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581262-N2KXI5TPVQLBIBMUQC5C/CJ0O60SVEAALL0B.png)
kinda out therE
Brisk had cool can art that stoners loved, but they wanted to connect with these advertising averse fans on a deeper level.
We zeroed in on the “kinda out there“ flavor characters in their designs, and brought them out in the world through shorts, fashion + music collabs,
and activations.
![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581416-0UXWG3E9NU9KAFE42XQY/tumblr_nqd8kdGmib1qmxiy0o1_r1_1280.png.jpeg)
First we developed simple motives for the characters to guide our stories and provide a blue print for partner agencies to run with creative freedom.
![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581420-RNQX2RT06RU1EJUUXHI0/235.jpg)
We brought the characters to life through pre-roll shorts and late-night interstitials on adult swim.
no hard-sell – just quick hits of entertainment.
![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581509-T6R31GK48YGULWYK1W4J/CFaTn06W0AAAbEE.jpg)
we commissioned street artist МИШКА to create a limited-run line of street wear, and launched a contest getting people to snap cans while wearing the can art.
![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581523-2E68U3G9R9YURNFKSK7K/4a4e7412474524.5603327ea8022.jpg)
and collaborated with famous sneaker designer dan “mache” Gamache for a limited run of jordans that fans could win through a sweeps in partnership with uproxx and nice kicks.
When the pepsi co. team had an empty billboard they weren’t using, we turned it into a delivery hotline.
people in in mascot costumes showed up at doors to let people taste it.
![](https://images.squarespace-cdn.com/content/v1/63da8624d73d6604c2baa70d/1675265581567-IFW1I5RX4U5GYJ6IF90Q/818da9d92f21ffb64ca4afc25e0ee6e2--illustration-art-the-bomb.jpg)