State Farm Music — Stephen Petronis

neighborhood sessions

In the past, Neighborhood Sessions was a TV concert series that usually followed a musician giving back to the community that made them. When we discovered NBA All Star Weekend was going down at Mardi Gras, in New Orleans, we switched things up with a Facebook Live Concert for the ages.

We had nba and mardi gras fans colliding on the streets of Nola. So we created a basketball x music mashup show. hosted by Chris Paul and DJ Khalid, with an All Star ensemble of artists.

Previous Neighborhood sessions had been aired on tnt with low viewership. so we brought the show to MILLENNIALS’ phones with a 5-camera facebook live stream, produced by done+dusted – producers of the victoria’s secret fashion show.

we also streamed bts angles live from Chris and Khaled’s IG stories. as did 1000s of fans.

all while carefully monitoring everything from the done+dusted production van.

In the end, we beat Lady gaga’s Facebook Live record in the first hour. Got 30x more viewers than previous TV broadcasts.

and GOT hip hop fans chantING this:

but most importantly, this show was a celebration and expression of gratitude for all the good neighbors in nola working hard for their community. we told their stories through a heartfelt behind-the-music documentary with the help of the hudson dusters – creators of the and1 mixtape.