Think Again
How do we reinvigorate a magazine that for 150 years has built it’s reputation on asking the most thought-provoking questions?
By presenting them in a way that can't be ignored.
After shooting 14 films from Montauk to the streets of New York, a print and wild posting campaign featuring the neon questions added texture to the project. We produced ambient media that resonated with consumers, when all they were thinking about is which brand of coffee to buy.
We created a website that became a vibrant home for rich debate.
The campaign has resulted in an 197% increase in online revenue.
